Xiaotingia - Facts and Figures

Xiaotingia - Facts and Figures Name: Xiaotingia; pronounced zhow-TIN-gee-ah Habitat: Woodlands of Asia Historical Period: Late Jurassic (155 million years ago) Size and Weight: About two feet long and five pounds Diet: Insects Distinguishing Characteristics: Small size; long tail; primitive feathers About Xiaotingia In order to understand the importance of Xiaotingia, you need a short lesson about a much more famous animal, Archaeopteryx. When the exquisitely preserved fossils of Archaeopteryx were discovered in Germanys Solnhofen fossil beds in the mid-19th century, naturalists identified this flying, feathered creature as the first true bird, the key missing link in avian evolution. Thats the image that has persisted ever since in the popular imagination, even though better-informed paleontologists now know that Archaeopteryx possessed a weird mix of bird-like and dinosaur-like characteristics, and probably should have been classified as a feathered dinosaur (rather than a primitive bird) all along. So what does all of this have to do with Xiaotingia? Well, this very Archaeopteryx-like critter, discovered in Chinas Liaoning fossil beds, predated its more prominent cousin by five million years, living about 155 rather than 150 million years ago. More important, the research team that examined Xiaotingia identified it right off the bat as a small maniraptoran theropod that shared important features in common with raptor dinosaurs like Microraptor and Velociraptor, rather than a prehistoric birdthe implication being that if Xiaotingia wasnt a true bird, then neither was Archaeopteryx, which was only recently descended from it. This has caused a large amount of consternation in the Archaeopteryx was a bird camp, but hasnt impressed those more dubious paleontologists who doubted Archaeopteryxs credentials in the first place!

Using Google Analytics To Write Smarter Content

Using Google Analytics To Write Smarter Content Smart content is content that perfectly fits your audience. But who is your audience? Thats the BIG question, isnt it? Smart content is content that perfectly fits your audience. #ContentMarketingNearly every blog post that talks about content marketing starts with Know Your Audience and then tells you why thats important. Only if youre really lucky will they tell you how to figure out who your audience is, or how to write for multiple audiences.  But wouldnt you love it if they said click this button and were going to tell you who your audience is, what they like, and where they live? This is your lucky day. You can write smarter content thats a perfect fit for your audience using Google Analytics and their Audience data. Google Analytics has always been a great source of audience information, but these specific reports are even more helpful. To get started, youll want to log into your Google Analytics account. Find Audience in the left-hand column. Beneath that you can see the different sections and reports available. Clicking on these sections will reveal the sub-sections well be covering in this post. There are four key areas where Google Analytics can tell you specific traits about who is reading your content. #1 Demographics: Age And Gender Google Analytics can give us a good picture of what age and gender  our audience is made of. Using and the data we have as an example,  and see how this plays out. As we dug into our own data recently, we were blown away by the high Pinterest use by our users, and the pattern we saw in the topics of the blog posts in our system. 90% of social shares in came from Pinterest. The most popular topics for users on Pinterest were food and home. Heres what we know about the Pinterest network outside of users. 90% of Pinterest users are women. 52% of Pinterest pins are about food,  18% of pins are about home, 15% are about lifestyle. Does our blog attract a larger female audience or not? It would seem that that might be the case, with 90% of our social shares happening on Pinterest and with 90% of Pinterest users being women, but just because we have a high number of female users of doesnt mean thats who is reading our blog. By looking at the data Google Analytics provides, we can get a better picture. It looks like most of our audience is between the ages of 25-34, and it tips slightly toward more female readers. And that is super useful information, because: We can research to find out what topics that age group prefers. We can see that we are writing for two audiences at once, almost equally male/female. Think of it this way: If you were writing a blog that focused on fun things to do now that you are retired, you should see your readers age skew towards 55+. If you dont, something is wrong. Or, if you do see those ages topping your graph, but you decide to write about the latest technical gadgets and change directions, you will likely see your traffic take an initial hit because youll be shedding your current audience and trying to attract a new one. Knowing the age and gender of your audience helps you create content that is appropriate for them. If you want to take this even further, you can also see traffic spikes and dips on specific dates in the detailed Google Analytics report of age/gender demographics. If you dont publish more than one post a day, you can easily see which posts appealed to specific audiences the most. Youll note that this data isnt for 100% of your total sessions (upper right corner). Well talk about the missing data in a bit. Creating smarter content means knowing the demographics of your audience, and writing to fit them.#2 Interests: Affinity And Market Segment Discovering  what specific topics your audience is interested in reading about is like finding gold. According to Google, the affinity category was built for businesses interested in running a TV ad on a local station, or those currently running a TV ad who would like to extend the reach of a TV campaign to an online context for an efficient price. The In-market segment are those people  who are researching products and actively considering buying a service or product like those you offer. The Other category is for those who arent in either affinity or in-market, but are likely to visit your sites offerings based on interests theyve shown online. Google Analytics is providing this information to help you buy ads, not write content, so when it comes to the interest categories available, they are definitely ad-focused. Even though  you arent using this information to purchase ads, it can still help you see what topics your readers are interested in. For , we currently have readers that are interested in tech, entertainment, and social media. That makes sense; our content seems to be fitting the people who would be interested in our product.  Our content is  attracting the right reader. What is fascinating is the In-Market segment, which tends to resemble the kind of content users are creating. Remember how much of our user base was using Pinterest, and what the typical Pinterest content was? Home, food, and lifestyle!  Our users have distinct interests in the content they are creating, and have created an interest trail online that is reflected here. It helps to know what specific kinds of topics to write about, and to not have to worry that someone outside of your demographics might not like it. While you  dont purposefully want to alienate, you dont have to worry about making everyone happy, either. #3 4 Geography And Mobile The last two that will be useful are geography and mobile demographics. Knowing where your readers are located is helpful, not just because of language, but because it makes you aware of the different cultures you are addressing.  s readership is heavily skewed toward the United States, but we do have readers all around the world. This fits, again, with our user base. Being aware of the different cultures can help you: Know whether or not your holiday-themed posts will make sense to your audience. Avoid content that is a cultural/social faux pas in countries your audience resides. Avoid phraseology or comparisons that would confuse or offend your audience. If you have a younger, technologically skewed audience, youll probably see a similar level of mobile usage that we do. Other audiences may not be using their phones and tablets as much as they use a desktop. Knowing that your audience is skewed heavily towards mobile (as ours is)  reminds you to make sure  that your content is readable on the devices people are using to read it. Responsive web design, crisp graphics, sign-up forms that function in the mobile app–these are all things to keep in mind. At this stage in the game, most users are mobile for most sites. Using  Google Analytics Demographics  For Smarter Content Now that you know this is available, how can you put it to work for your own content? Learn About Demographics Knowing that most of your readers are female and around age 25 wont help you much if you dont know what kind of things interest the average 25-year-old female. There is plenty of research and information online, but you have to know how to find it. Here are a few sites that specialize in demographics: Pew Research Center Market Research Demographic Research As always, data is only as valuable as your ability to interpret it into something usable for you. Create Reader Personas This data that Google Analytics is providing you tells you who is reading your content now. It doesnt mean you cant change your content, but it does give you an idea of what to change it to if you want to keep your current audience. You can use the information Google Provides to  create a kind of reader persona that helps you stay focused on what you write. With a user persona in mind, you can write conversationally as if you were speaking directly to them. You know better what to write when you know who you are writing it for. The Missing Audience Data In Google Analytics Remember that 25% of total sessions issue I pointed out? The data that Google uses to compile these reports isnt the whole picture; it isnt 100% of your total sessions.  Google gathers this data using third-party DoubleClick cookie and device identifiers. That means that when a cookie isnt associated with a specific user, Google cant come up with demographics and interests for you. In other words, the data you have is only partial. Its a subset of your users, and doesnt match your overall traffic that you see elsewhere in Google Analytics.  Additionally, Google doesnt want you to be able to identify specific users, and so some data is removed if that data hits a threshold where an identity might be determined. Still, even with those two gaps in place, you are being given a wonderful amount of specific data about your current audience.  It is a significant tool for guiding you, and you wont find this level of information elsewhere.  Remember, Google Analytics audience reports are  not the end-all method of determining who your audience is, but they are  certainly another tool for your content marketing toolbox. Enable Google Analytics Demographics Before you can use Google Analytics demographics and accessing this information, you will need to enable it in your Google Analytics account. Google provides a step-by-step walk-through to help you do this. You may need to update your analytics tracking code to make demographics work, and adjust your privacy policy as well. Once you have everything in place, you can access data about your site visitors and create content better suited to them. Get This Free Audience Demographics Dashboard To make all of this easier to track in Google Analytics, I created a custom dashboard for us in our Google Analytics account. If youd like to use the same dashboard in your own Google Analytics, you can easily install our custom dashboard here. Each visual widget is linked to the report supplying the data, so its easy to dig into more detail if you want to just by clicking the title of the widget. Our custom Google Analytics audience demographics dashboard makes all of this easy. Feel free to customize this dashboard any way youd like for your own use.

Epidemiology eassy on Yellow Fever Essay Example | Topics and Well Written Essays - 3000 words

Epidemiology eassy on Yellow Fever - Essay Example The family Flaviviridae contains only one genus, Flavivirus. They are somewhat smaller than alphaviruses, being 40 nm in diameter. The name flavivirus refers to the type species, the yellow fever virus ( Flavus, L = Yellow). The yellow fever virus was first isolated in 1927 by inoculating rhesus monkeys with the blood of an African patient named Asibi. The virus was shown by Theiler (1930) to grow well following intracerebral innoculation in mice. The infected mouse brain was used as a vaccine in former French West Africa (Dakar vaccine) though this was encephalitogenic. It was later replaced by a non-neurotropic (17D) vaccine (Panicker 2007, p.527-30). Cases are classified as inapparent ( 1 week; the period of convalescence is usually short except in the more severe cases. There are no known sequele. (Beers 1999, p.1303-4). Statistics In a report by Weir and Shariqe (2004, 1909), each year about 2, 00,000 become ill with yellow fever around the world though the true incidence is likely to be much higher. This was according to estimates by the World Health Organization (WHO) in 1998. About 90% of the cases occur in Africa and 10% in South America. Epidemiology of yellow fever Approximately 2, 00,000 cases of yellow fever occur annually; 90% of them occur in Africa. A dramatic resurgence of yellow fever has occurred since the 1980s in both sub-Saharan Africa and South America. A series of epidemics and smaller outbreaks of yellow fever that occurred in West African countries were primarily responsible for the increased incidence of yellow fever in Africa, but the first epidemic reported in Kenya in>2 decades signaled that a change in the distribution of the disease was also occurring. Transmission in Africa is maintained by a high density of vector mosquito population that is in close proximity to largely unvaccinated human populations. Although some countries have incorporated programs, vaccine coverage is not optimal. In South America, the rate of transmission of yellow fever is lower than in Africa, in part because high vaccine coverage occurs primarily as part of mass immunization campaign in response to outbreaks of the disease. The largest outbreak of yellow fever in South America since the 1950s occurred in Peru in 1995, and cases were reported in Bolivia, Brazil, Colombia,

Leadership of Steve Jobs Essay Example | Topics and Well Written Essays - 1250 words

Leadership of Steve Jobs - Essay Example The researcher states that over the years it has been found that the business world has faced significant turbulent events. The stock market went through topsy-turvy situations. The cold war ended but the new issue of global terrorism has raised its ugly heads. Energy prices have increased. Economic power has been shifted towards the emerging economies like India and China. Due to the increase in the raw material prices profit margins have lowered. With his visionary leadership style, Steve Jobs was able to predict the hyper-competition and turbulent nature of the industry. The situational leadership style of Steve Jobs made the Apple one of the most successful business organizations in the world. His leadership style has provided Apple the similar outlook of a Canopy tree in the Rainforest. Under his leadership, the organization was able to dodge different difficulties and absorbed considerable sunlight of success and recognition. Innovative and entrepreneurial mindset are the impor tant characteristics of the leaders. Innovations like iPhone, iPod, and iPad have made the business leadership style of Steve Jobs immortal in the minds of global followers. All these products are the indicators of his supreme innovative capacity. Leadership skills of Steve Jobs can be analyzed with the help of L.E.A.D.S. model which represent Learning, Executing, Analyzing, Designing and Strategizing. Steve Jobs made Apple a learning-based innovative organization. He always encouraged its followers to innovate and learn continuously. Under his leadership style learning rate of the organization was always higher than the rate of change in the industry. Due to his leadership of continuous learning, the organization has succeeded to change itself according to the needs of the hour. Very often his leadership style forced the whole industry to change. His leadership style gave significant focus towards strategic learning.

Italy and Greece Essay Example for Free

Italy and Greece Essay Its all fat, but does it make you fat? In this coursework I am going to explain the health implications of eating saturated and hydrogenated fats by investigating individual types of oils and margarines and their affects. My research into different types of fats will explain which fats should be eaten more or less of and the reasons for this. I will also talk about the fats we shouldnt eat, what affects they have on our bodies and why we should avoid eating them. I am then going to form an for and against argument about why hydrogenation in the industry can harm our bodies and then come to a conclusion whether I think we should or shouldnt eat hydrogenated fats. In this part of the task am going to find out and explain what is meant by monounsaturated, polyunsaturated, and saturated fats/oils. Triglyceride Molecule A triglyceride is a molecule that contains one glycerol molecule and three fatty acids, which is mainly constituted in vegetable oils and animal fats. The chemical formula is RCOO-CH2CH (-OOCR) CH2-OOCR, where R, R, and R are longer alkyl chains. The three fatty acids RCOOH, RCOOH and RCOOH can be all different, all the same, or only two the same. This part of my coursework will explain what is meant by Monounsaturated, Polyunsaturated and Saturated fats or oils. Monounsaturated Fat Monounsaturated fats or (Monounsaturated fatty acids) are fatty acids that only contain one double bond in the chain and the rest of the remaining carbon atoms in the chain are single bonded. Fatty acids are long chained molecules with a methyl group at one end and a carboxylic acid group at the other. The fluidity of the fatty acids increases with the increasing number of double bonds. Monounsaturated fats have a higher melting temperature than polyunsaturated fats but lower than saturated fats. Monounsaturated fatty acids are liquids at room temperature and semisolid or solid when refrigerated. Monounsaturated fats are found in natural foods such as nuts and avocados and are the main component of tea seed oil and olive oil (Oleic acid). Macadamia nut oil, grapeseed oil, groundnut oil (peanut oil), sesame oil, corn oil, popcorn, whole grain wheat, cereal, oatmeal, safflower oil, sunflower oil, tea-oil Camellia and avocado oil are also sources of monounsaturated fats. Oleic acid is typical monounsaturated fatty acid which has 18 carbon atoms with the first double bond occurring 9 carbon atoms away from the methyl group. Other typical monounsaturated fatty acids include Palmitoleic acid which has 16 carbon atoms with the first double bond occurring 7 carbon atoms away from the methyl group and 9 carbons from the carboxyl end and Vaccenic acid which has 18 carbon atoms. Oleic Acid Polyunsaturated Fat Polyunsaturated fat or (Polyunsaturated fatty acids) are fatty acids which contain more than one double bond within the molecule. It has two or more points on its structure capable of supporting hydrogen atoms that are currently not part of the structure. Depending on the geometry of the double bond the polyunsaturated fatty acids can assume a cis or trans conformation. They can be divided into two categories Omega 3 fats which can be found in fish, seafood, and lean meat, plant foods such as cereal grains, seeds, nuts, legumes, dark green leafy vegetables, figs and also in plant oils including soybean, canola, linseed and walnut. Oily fish such as mackerel, salmon, trout, tuna, sardines, herring and gemfish contains more omega 3 fatty acids than white fish. Omega 6 fats which is the second category are mostly found in nuts, seeds and plant oils such as corn, soy and safflower. There many benefits of omega fats, some of which are lowering blood cholesterol levels and in doing so reduces risk of coronary heart disease. The melting point of the compound is significantly lower because the strength of the intermolecular forces is reduced due to the lack of hydrogen atoms on the molecules surface. Trans fats solidify at a higher temperature than cis fats making them more similar to saturated fats than cis fats. A typical polyunsaturated fat is Linoeic acid; both of the double bonds in Linoeic acid are cis. Linoeic Acid Saturated Fat Saturated fat is fat that consists of triglycerides that only contain saturated fatty acids radicals. There are several natural occurring saturated fatty acids which differ by the number of carbon atoms; they range from 3 carbons (Propionic Acid) to 36 carbons (Hexatriacontanoic Acid). Chains of saturated fatty acids have no double bonds which makes them fully saturated with hydrogen atoms. Foods containing a high proportion of saturated fats include dairy products especially cream and cheese and also butter and ghee. Others foods also include animal fats such as suet, tallow, lard and fatty meat, coconut oil, cottonseed oil, palm kernel oil, chocolate and some prepared foods. A typical saturated fatty acid is Stearic acid. Stearic Acid Fats that we should eat more of and why? We should eat more non-saturated fats which are Polyunsaturated and Monounsaturated fats, these types of fats and oils have numerous health benefits. It transports fat soluble vitamins A, D, E and K throughout the body and also cushions and protects internal organs. Essential fatty acids (EFAs) benefit your heart, metabolism and immune system. Some EFAs are used by the body for structural, hormonal and electrical functions rather than energy. These EFAs increase metabolic rate and increase fat burn off resulting in loss of weight. Fat is a concentrated source of energy. It can also prevent irregular heart beats and reduces inflammation. We should avoid eating Saturated fats as they are bad for health and they clog up arteries causing heart disease and strokes. However health warnings to avoid saturated fat have been misinterpreted which makes people thinks avoid all fat. Polyunsaturated and Monounsaturated fats are actually good for you if eaten sensibly. Diets high in saturated fat have been correlated with an increased incidence of atherosclerosis and coronary heart disease. Saturated fats increase cholesterol levels in your body which increases the risk of heart disease.

Analysis of The Ending of Jacobs Wake Essay -- Papers

Analysis of The Ending of Jacob's Wake The ending of a play can be one of purpose, one that leaves you with a sense of completion and fulfillment. In the play â€Å"Jacob’s Wake† the ending was, to say the least, odd. I didn’t really get a sense that the ending belonged to the play. The whole time during the play I was waiting for things to turn around in the family, then all of a sudden the ghost came into play. Though I wasn’t much of a fan of the whole play, I did think the ending could have been done a little better. I thought the ending was trying to portray how things were going to be turned around and that the family was going to work together. Having said this, I think the ending that the director said he was going to leave the play at would have been worse. If the play ended where Rose threw the glass at Winston, I would have left the play completely disappointed. Throughout the whole play, it was the same redundant story line where basically family members would argue. I wouldn’t have felt that I had seen the ending if nothing seemed to change. I felt that even though the ending seemed to just come out of the blue, that it did put things together. All of the brothers and the father pulled together to save the ship, which seemed to symbolize how they actually did care about each other, and wanted to change their way of life. I also felt that until the ending the Skipper never really had a meaningful part, yet the play was supposed to revolve around him. The ending, when the S kipper’s ghost appeared, made me feel for the first time in the play that he had an important part. It made me see that he was the head of the family and that he would guide the family. I thought that the ending finally put some meaning... ... see that the only character that was trying to make things better, Brad, was so tormented that he committed suicide. I didn’t leave the play with a sense hat I learned something from it. The play for me just seemed to carry on into this long path of unhappiness. I would have felt better if something, such as the death of Brad, would have changed the characters’ attitudes. Little seemed to make these characters see that they lived in a destructive household. I did not particularly like the ending, but I do think that it was maybe trying to portray what I was hoping to see. At least the ending did have a change of pace for the play, but I thought that it was just too out of place. I think an ending that was a little more defined or true to life would have suited the play better, and left the audience with a better outlook on the play or even life in general.

Thugs in Ancient India

Thugs In Accient India On a well-worn road through central India, Lieutenant Subhani of the Bengal Native Infantry and his three traveling companions were nearing the final leg of their journey. Ordinarily the Lieutenant would have only his pair of loyal orderlies to keep him company as he traveled, but today a third man walked alongside hishorse—a stranger who had joined him only that morning. The year was 1812, and the pleasant October weather made for an easy trek. Subhani knew these roads could be dangerous for travelers, especially at this time of year, but he was untroubled. Trained soldiers and well-armed, he and his men were an unlikely target for roving bandits. But a much greater threat loomed over them on that dusty road, closer at hand than the travelers could have possibly conceived. Accounts of a secret cult of murderers roaming India go back at least as far as the 13th century, but to modern history their story usually begins with the entrance of the British Empire in the early 1800s. For some years, India’s British administrators had been hearing reports of large numbers of travelers disappearing on the country’s roads; but, while disturbing, such incidents were not entirely unusual for the time. It was not until the discovery of a series of eerily similar mass graves across India that the truth began to dawn. Each site was piled with the bodies of individuals ritually murdered and buried in the same meticulous fashion, leading to an inescapable conclusion: these killings were the work of a single, nation-spanning organization. It was known as Thuggee. At its root, the word â€Å"Thuggee† means â€Å"deceivers,† and this name hints at the methods employed by the cult. Bands of Thugs traveled across the country posing as pilgrims, merchants, soldiers, or even royalty, in groups numbering anywhere from a few men to several hundred. Offering protection or company, they would befriend fellow travelers and slowly build their confidence along the road. Often the impostors would journey for days and hundreds of miles with their intended victims, patiently waiting for an opportunity to strike. When the time was right, typically while their targets were encamped and at their most relaxed, a signal would be given—reportedly â€Å"Bring the tobacco†Ã¢â‚¬â€and the Thugs would spring. Each member had a well-honed specialty; some distracted their quarry, some made noise or music to mask anycries, while others guarded the campsite from intruders and escapees. Thugs of the highest rank performed the actual killings. As a prohibition against shedding blood was at the core of Thuggee belief, the murders were performed in a bloodless fashion. The usual method was strangulation with a rumal, the yellow silk handkerchief each thug wore tied around his waist; but an occasional neck-breaking or poisoning helped to add some variety. It was a matter of honor for the Thugs to let no one escape alive once they had been selected for death. Lieutenant Subhani and his orderlies had spent the previous night as guests at the home of Ishwardas Moti, a prestigious cotton merchant and local official. There he had been introduced to another of Moti’s guests, the man who was traveling with him now. Moklal was his name—a business associate of Moti’s, he was told, and one he had spoken of most highly. â€Å"Narsinghpur! † Moti had exclaimed upon hearing the Lieutenant's destination, â€Å"What a fortunate coincidence! Moklal is traveling that way as well. Perhaps you could go with him for the extra protection? † Subhani, though reluctant to take on a civilian traveling companion, did not wish to offend his host—and at any rate, Moklal seemed amiable enough. He agreed. For the members of Thuggee, murder was both a way of life and a religious duty. They believed their killings were a means of worshiping the Hindu goddess Kali, who was honored at each stage of the murder by a vast and complex system of rituals and superstitions. Thugs were guided to their victims by omens observed in nature, and once the deed was done, the graves and bodies were prepared according to strict ceremonies. A sacrificial rite would be conducted after the burial involving the consecration of sugar and of the sacred pickax, the tool the brotherhood believed was given to them by Kali to dig the graves of their prey. Thugs were certainly not above robbing their victims, but traditionally a portion of the spoils would be set aside for the goddess. Kali, despite her fearsome appearance, is not an evil deity. For more mainstream Hindus, she is a goddess of time and transformation who can impart understanding of life, death, and creation. To the members of the Thuggee cult, she was something else entirely. Their Kali craved human blood, and demanded endless sacrifice to satisfy her hunger. According to Thuggee legend, Kali once battled a terrible demon which roamed the land, devouring humans as fast as they were created. But every drop of the monster’s blood that touched the ground spawned a new demon, until the exhausted Kali finally created two human men, armed with rumals, and instructed them to strangle the demons. When their work was finished, Kali instructed them to keep the rumals in their family and use them to destroy every man not of their kindred. This was the tale told to Thuggeeinitiates. All Thugs were male, and membership in the cult was hereditary apart from a few outsiders allowed to join voluntarily and some young boys captured in raids. Around their tenth birthday, the sons of Thugs would be invited to witness their first murder, but only from a distance. Gradually over the years they could strive to achieve the rank of bhuttote, or strangler. Thuggee membership was for life, all the way up to the elderly Thugs who still did what they could for the group as cooks or spies—yet the wives and daughters of these men might never know the truth about the male members of their family. Their extreme secrecy combined with their mastery of murder made the Thugs the deadliest secret society in all of history. In the early 19th century they were credited with 40,000 deaths annually, stretching back as far as anyone cared to count. Some estimates put the overall death toll as high as 2,000,000, but with the cult potentially operating for more than 500 years before formal records were kept, the true number is impossible to determine. Even as the evidence began to mount, most members of India's British-run government remained dismissive of claims that a secret cult of murderers was terrorizing the countryside. It would be the efforts of a single soldier that would eventually turn this apathy around. After nearly a day's travel with his new companion, Lieutenant Subhani did not regret allowing Moklal to join him. The man was talkative and well-educated, and his conversation seemed to shorten the long journey considerably. As dusk approached, Moklal explained that his destination, a wayside grove where he planned to spend the night, was just ahead. â€Å"There I am meeting my friends. Please, stay with us tonight, and let me repay you the courtesy of escorting me today. † Subhani, tired from the day’s journey and already beginning to think of where he and his men might make camp, agreed. A fire was burning by the time they reached the campsite, while around it an animated group of men were gathered. A flurry of introductions went around—many of these men were business associates of Moklal, it was learned, while others were family—and soon Subhani and his orderlies felt like part of the group, eating and laughing with the men. William Henry SleemanSir William Henry Sleeman was a sober, no-nonsense Bengal Army officer who from early on dedicated his career to the eradication of Thuggee. Faced with a wall of disbelief and indifference from his superiors, he transferred to the Civil Service where he could gain enough authority to wage his war personally. As a district magistrate by the 1820s, he gathered a force of Indian policemen under him and set torooting out the cult with a variety of innovative policing methods. By examining common attack sites and listening for reports of suspicious figures, Sleeman and his men formulated predictions of where the next large attack was likely to occur. They would then turn the Thugs’ own methods against them—disguised as merchants, the officers would wait at the chosen site for a group of Thugs to approach, and ambush them. Information obtained from the prisoners was used to plan the next strike. But Sleeman’s job would not be easy, as one of the Thuggee cult’s defining characteristics was its pervasiveness within Indian society. In an era where strict caste divisions dominated every aspect of life, Thuggee was unique for transcending all such social barriers. Anyone from a farmer to an aristocrat could be a Thug. Many were even Muslims who, in a truly inspiring feat of rationalization, managed to reconcile their practice of human sacrifice to a goddess with their religion’s strict ban on idolatry and murder. When members of the brotherhood were not terrorizing travelers, they lived as normal—often upstanding—citizens, with ordinary social lives and occupations. It was impossible to know who might be with the Thugs, even among one’s closest friends. What was more bizarre, and endlessly frustrating for Sleeman, was the level of protection the Thugs seemed to enjoy within India. Though they clearly had the country living in fear, a strange ambivalence toward the cult existed. Local police and officials turned a blind eye to reports of Thug activities, while peasants would simply work around the bodies that occasionally appeared in their fields and wells. Landowners and Indian princes often explicitly shielded known Thugs, to the point that they would sometimes violently clash with British soldiers on the hunt. The reasons for this strange reaction to the cult are varied and complex. In the case of the lower-ranked members of society, it most often may have simply been out of fear or superstition; it was believed by some that the goddess Kali would take revenge on those who interfered with her followers. The rich and powerful, for their part, may have had some vested interest in Thug activity: bribery, perhaps, or they may simply have been charmed by master con artists. Some poor villages accepted the murder and robbery of rich travelers as simply a way of bringing wealth into the region—for many, Thugging was apparently viewed as a regular tax-paying profession, as noble as any other. Whatever the cause, it meant that Sleeman’s men were more often than not met with silence as they probed residents for information. But a few factors were in Sleeman's favor. First, the Thugs’ beliefs forbade them from killing certain groups, including women, fakirs, musicians, lepers—and Europeans. Thuggee was thus unable to retaliate against its English persecutors even when it had the opportunity. Second, once captured, most Thugs cooperated with authorities willingly—one might even say gleefully. Staunch fatalists, the imprisoned Thugs believed their situation was the result of their displeasing the goddess. They therefore showed little remorse in turning in their brothers, believing that anything that happened to them would be the will of Kali. Some suspect that Thuggee prisoners even deliberately accused innocent men; unable to strangle in person during their incarceration, sending men to the gallows was a convenient way of keeping up their obligation to Kali. As for those condemned todie, it is said that each went to his death with no trace of emotion, often requesting only that he be allowed to place the noose around his own neck. With informants pouring in at an ever-increasing rate, Sleeman’s campaign against the Thugs gained ground beyond anyone’s expectations. Within a few years the cult was crippled, and by the end of the 19th century the British declared Thuggee extinct. Sleeman was hailed as a hero by most of India, and in many parts of the country he is still revered. But there are those who have wondered if the British were too quick to congratulate themselves. It is difficult for some to imagine how a secret fraternity that had survived for centuries and engrained itself into every facet of Indian society could have been eliminated in so short a time. Certainly, the mass killings are a distant memory, and India no longer lives in fear of its shadow. But in some remote areas, rumors still linger about the yellow-sashed strangers who welcome travelers with open arms and a friendly smile. It was dark when Subhani and his new friends had finished eating. For a time they sat in comfortable silence, with only an occasional quiet exchange passing between men seated across the fire next to one another. But no one had yet turned in for sleep. Moklal turned from the fire to Subhani. â€Å"Perhaps a smoke before bed? † he offered. The Lieutenant nodded gratefully. Moklal smiled, then looked up at someone apparently standing behind Subhani. â€Å"bring the Tobacco â€Å"

Analysis Soft Drink Essay

1Analysis of the U. S. soft drink industry, based on the competitive forces model of Michael Porter. In the soft drink industry the entry of new competitors depends on the barriers to entry that are present, and also the reaction from existing competitors that the entrant can expect. I will now analyze the six major sources of barriers to entry the soft drink industry. Economies of scale deter entry by forcing the entrant to come in at large scale and risk strong reaction from existing firms or come in at a small scale and accept a cost disadvantage. If a company wants to decline its unit costs of their product, they will have to produce more to lower the cost. The more you produce, the lower the costs. In the soft drink industry establishing firms have brand identification and customer loyalties. The brand name can have differences. This is a high barrier to enter. Entrants are forced to spend a lot to overcome existing customer loyalties. The capital requirements within this industry are very high. Production, distribution and advertising are a must to compete with the industry leaders like coca cola and Pepsi. So if a new The aluminum cans, plastic and glass bottles are pretty much dependant on the soft drink industry to survive in the business. This makes suppliers to have little power over the soft drink industry. The access to distribution channels is a high barrier because the most successful soft drink companies are aggressively spending their distribution channels and buying full ownership of bottling plants. Supermarkets are at present the largest channels in the U. S. and there the competition is very high. Switching costs is also a barrier to entry this business. Switching costs by changing from one supplier to the other may happened. Also employee training, new equipment, testing new technology. This things are common in this industry. This are barriers for new entrants.

Lord of the Flies Study Guide

Lord of the Flies Study Guide William Goldings 1954 novel Lord of the Flies tells the story of a group of schoolchildren stranded on a deserted island. What initially seems to be a tale of heroic survival and adventure, however, soon takes a horrifying turn as the children descend into violence and chaos. The story, which serves as an allegory for human nature, remains as fresh and startling today as when it was first published. Fast Facts: Lord of the Flies Author: William GoldingPublisher: Faber and FaberYear Published: 1954Genre: AllegoryType of Work: NovelOriginal Language: EnglishThemes: Good vs. evil, reality vs. illusion, order vs. chaosCharacters: Ralph, Piggy, Jack, Simon, Roger, Sam, Eric Plot Summary After a plane crash, a group of British schoolboys find themselves on an abandoned island without any adult supervision. Two of the boys, Ralph and Piggy, meet on the beach and discover a conch shell, which they use to gather the other children. Ralph organizes the boys and is elected chief. Ralph’s election angers Jack, a fellow schoolboy who wants to be in charge. We also meet a third boy, Simon- a dreamy, almost spiritual character. The boys organize into separate tribes, choosing Ralph or Jack as their leader. Jack announces that he will organize a hunting party. He attracts more boys to his tribe as they hunt the wild pigs. A rumor begins of a beast in the forest. Jack and his second-in-command Roger announce they will kill the beast. Terror drives the other boys away from Ralph’s orderly tribe into Jacks group, which becomes increasingly savage. Simon has a vision of the Lord of the Flies, then discovers a pilot’s body in the trees, which he realizes the boys have mistaken for a beast. Simon races to the beach to tell the other boys that the beast was an illusion, but the boys mistake Simon for the beast and kill him. After almost all the boys defect to Jack’s tribe, Ralph and Piggy make one last stand. Piggy is killed by Roger. Ralph flees and arrives on the beach just as a ship has arrived on the island. The captain expresses horror at what the boys have become. The boys suddenly stop and burst into tears. Major Characters Ralph. Ralph is physically attractive, personally charming, and older than most of the other children, which makes him popular. He is a symbol of civilization and order, but as the other boys descend into chaos and brutality, he slowly loses control of the society hes created. Piggy. An overweight, bookish boy, Piggy has been abused and bullied by peers throughout his life. Piggy represents knowledge and science, but he is powerless without Ralph’s protection. Jack. Jack sees himself as a natural leader. He is confident, but unattractive and unpopular. Jack builds a power base with his tribe of hunters: the boys who quickly shed the constraints of civilization. Simon. Simon is a quiet, thoughtful boy who suffers from seizures. Representing religion and spiritual faith, Simon is the only boy to see the truth: the fact that the beast is an illusion. With his death, he becomes a Christ-like figure. Major Themes Good vs. Evil. The storys central question is whether humanity is fundamentally good or evil. The boys are initially inclined to establish an orderly society with rules and an appreciation for fairness, but as they become increasingly fearful and divided, their newly-established civilization descends into violence and chaos. Ultimately, the book suggests that morality is the result of artificial restraints imposed on our behavior by the society in which we live. Illusion vs. Reality. The Beast is imaginary, but the boys belief in it has real-life consequences. As their belief in the illusion grows- and, notably, when the illusion takes on a physical form through the body of the pilot- the boys behavior grows increasingly savage. When Simon tries to shatter this illusion, he is killed. Indeed, much of the boys motivation for their behavior stems from irrational fears and imaginary monsters. When those imaginary elements change or disappear, the structure of their newly-formed society disappears, too. Order vs. Chaos. The tension between order and chaos is ever-present in Lord of the Flies. The characters of Ralph and Jack represent opposing sides of this spectrum, with Ralph establishing orderly authority and Jack encouraging chaotic violence. The boys behave in an orderly fashion at first, but when they lose faith in the possibility of being rescued, they quickly descend into chaos. The story suggests that the morality of the adult world is similarly tenuous: we are governed by a criminal justice system and spiritual codes, but if those factors were removed, our society would quickly collapse into chaos, too. Literary Style Lord of the Flies alternates between a straightforward style, employed when the boys converse with each other, and a lyrical style used to describe the island and surrounding nature. Golding also utilizes allegory: every character represents a concept or idea larger than himself. As a result, the characters actions cannot be viewed as entirely voluntary. Each boy behaves as Golding sees the larger world: Ralph attempts to exercise authority even when he has no clear plan, Piggy insists on rules and rationality, Jack follows his impulses and primitive urges, and Simon loses himself in thought and seeks enlightenment. About the Author William Golding, born in England in 1911, is considered one of the most important writers of the 20th century. In addition to fiction, Golding wrote poetry, plays, and non-fiction essays. He received the Nobel Prize in Literature in 1983. His first novel, Lord of the Flies, established him as a major literary voice. Lord of the Flies continues to be adapted and referenced by other writers to this day. His writing frequently raised questions about morality and human nature, of which he had a decidedly cynical view.

19 Free Spanish Worksheets to Help Test Your Knowledge

19 Free Spanish Worksheets to Help Test Your Knowledge Try your hand at one of these free Spanish worksheets. Print one of them off to help you learn or reinforce your skills over numbers, colors, common phrases, and more. Free Spanish Worksheets to Help You Learn Numbers Learning to count in Spanish is a good first step in learning the language. These free Spanish worksheets will help you learn your numbers in Spanish to make everything from counting money to finding streets easier. Spanish Numbers: A 12-page worksheet for testing if you know the numbers 1-10 in Spanish through various games, like counting the objects, matching the number with the Spanish word, and finishing a number series. Answers are included at the bottom.Spanish Number Anagrams: These numbers are written in the wrong order. See if you can adjust these anagrams to reveal the correct Spanish numbers.Telling Time: This worksheet contains several words and phrases related to telling time. Write out the Spanish translations for the English questions. Answers are at the very bottom of the last page.Counting in Spanish: This free Spanish worksheet with have you hunting around your home to find out how many items in certain categories you have. The answer must be written in Spanish.Learning Number Words in Spanish: Complete this worksheet by writing the Spanish number that goes in each blank. See How Well You Know Your Colors With These Free Spanish Worksheets Learning colors in Spanish is another basic skill to learn. These free Spanish worksheets will help you identify and write out colors. Rainbow Colors: Label the different parts of the rainbow with the right color. An answer key is included.I Know My Colors: Color each object with the color listed below each of them.Colors in Spanish: Learn the words for colors in Spanish that includes a pronunciation guide. More Free Spanish Worksheets Here are some more free Spanish worksheets to help you with vocabulary and phrases concerning greetings, relatives, animals, body parts, shapes, and more. Adjective Quiz: A 32-word match questions. Write out the Spanish word that corresponds with the pictures and English adjectives.Mi Familia Interesante: Create descriptions of you and your family members using this worksheet of Spanish terms for relatives.Shapes: Test your knowledge of the Spanish translations for shapes with this printable worksheet. Just draw a line from the word to the shape. An answer key is located at the very bottom of the document, along with the correct way to pronounce the shapes in Spanish.  Possessive Adjectives: Learn about the possessive adjectives mi(s), tu(s), and su(s) in this free Spanish worksheet.Word Match Quiz for Introductions: Read the English words or phrases and see if you can correctly match them up with the Spanish equivalents from the word list. Answers are located at the very bottom of the last page.Singular Pronouns: Fill in the blank to complete these Spanish sentences that are missing singular pronouns. These are multiple choice, and every answer is shown for you at the bottom of the final page. Greetings in Spanish: Learn phrases in Spanish so you can have a simple and friendly introduction in Spanish.Common Words and Phrases: Anser each question in Spanish and translate English statements to Spanish.The Weather: Look at the pictures and write the correct Spanish phrase to identify the weather event.About My Family: In this Spanish worksheet, youll be reading questions about your family that are in Spanish, and youll need to answer the questions in Spanish.Practice With Location Phrases: Fill in the blank with the Spanish word that makes sense in the sentence and with the picture. Theres a word bank included.

Literature Review Bachelor Essay Example | Topics and Well Written Essays - 3000 words

Literature Review Bachelor - Essay Example The extent to which the employees feel motivated to put the best foot forward depends upon the policies adopted by the company in towards motivation. Theory Y assumes that all employees have key roles to play in running the organization and management's role is to develop the potential in employees and help them to release that potential towards common goals. The biggest drawback of McGregor's theory is that it sort of draws a dividing line. But in practice there's no such fine dividing line between type X and type Y. An organization cannot have all the people having similar capability and attitude towards work. Similarly all the students in a classroom cannot have similar calibre and IQ. Moreover a person who behaves in a particular manner today may come around and start taking things in different perspective once the manager takes him in confidence and makes him understand couple of things. Sometimes circumstances prevail upon the person and he starts behaving in a different way. Motivation may be defined as the state of an individual's perspective which represents the strength of his/ her natural inclination to exert efforts towards some particular behaviour. How somebody makes use of his/ her efforts towards a goal is determined by the motivating/ de-motivating factors. It is through their behaviour that employees give expression to their commitment to work, level of motivation and their attitudes. Behaviour includes all actions overt or covert, and verbal or non-verbal. This affects the overall efficiency of the person and the performance of the organization. For Primark, the main target segment includes the youth segment. This under 35 segment prefers to go for the trendy fashion, requires quality at reasonable prices. To serve this segment is challenging but interesting as well, because today the spending power of youth segment has comparatively gone up. Moreover the young workforce at Primark will surely enjoy dealing with their age group customers, as it might require them lesser efforts to sell the idea to youth as compared to senior age group persons. The 'look good, pay less' proposition from Primark fits perfectly well with the youth segment. The brand identity being created by Primark amongst the youth helps in offering a valued

Change Organizational Model Research Paper Example | Topics and Well Written Essays - 1500 words

Change Organizational Model - Research Paper Example The core value of Mace Ford is that it deals with both new as well as used car sales. Through its performance, the company aims to provide its customers the cars that hold the most appropriate amalgamation of style, performance and safety for satisfying their exact needs and wants. Mace Fiord provides its customers the assurance of finding the exact vehicle for them that meets their necessities. 3.0 Organizational Development Problem in Mace Ford and Its Causes Considering the operations of Mace Ford over the past several years, it has been evaluated that the most crucial problem that it faced in its operational lifecycle is that of managing the changes in its new location on Highway 41 South, US. The dealership that they had with Ford has led to this change in location because after the deal, Mace Ford were supposed to have Ford trucks, the line of which is much bigger than the line of cars (Hayes, 2009). Quite a few causes have been identified for the prospect problem in the organi zational development of Mace Ford after its dealership with Ford. With the move of changing location, the organization faced the challenge of maintaining effective internal communication. The organizations’ people like that of the engineers, contractors and workers cited problems mentioning ineffective receiving of organizational information. The management at Mace Ford was not being able to ensure that up-to-date information was received by each employee. The management and operational controlling heads were not able to provide the appropriate means for accessing the systems of the company in the initial phases of its operations in the new location. The management of the company was much busy with maintaining the scheduled... Considering the operations of Mace Ford over the past several years, it has been evaluated that the most crucial problem that it faced in its operational lifecycle is that of managing the changes in its new location on Highway 41 South, US. The dealership that they had with Ford has led to this change in location because, after the deal, Mace Ford was supposed to have Ford trucks, the line of which is much bigger than the line of cars (Hayes, 2009). Quite a few cases have been identified for the prospect problem in the organizational development of Mace Ford after its dealership with Ford. With the move of changing location, the organization faced the challenge of maintaining effective internal communication. The organizations’ people like that of the engineers, contractors, and workers cited problems mentioning ineffective receiving of organizational information. The management at Mace Ford was not being able to ensure that up-to-date information was received by each employee . The management and operational controlling heads were not able to provide the appropriate means for accessing the systems of the company in the initial phases of its operations in the new location. The management of the company was much busy with maintaining the scheduled plan for the location change and adhering to the present orders of Ford and thus they could not organize their internal communication properly. The dealing with an individual employee is also an important task for the management.